Rugby World Cup (2015) Economic Impact Study 2014

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Abstract: Since its inception in 1987, the increasing scale and reach of Rugby World Cup has helped attract a globalized audience and provided each Host Nation with significant opportunities to attract international tourism, develop infrastructure, advertise itself to investors from around the world and leave a lasting legacy of growing participation at all levels and across a diverse player spectrum. Rugby World Cup 2015 will attract more
international visitors than any previous Rugby World Cup, with up to 466,000 visits expected across the duration of the Tournament. These visitors bring with them significant incremental spending to the Host economy, from purchasing
tickets to travel costs, accommodation expense, match day entertainment and in visiting other local tourist attractions. In total, international visitors are expected to contribute up to £869 million in direct expenditure.