Brazil World Cup 2014 Economic Impact Study (2011)


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Abstract "On October 30, 2007, the FIFA Executive Committee appointed Brazil as host of the tournament. With this, the country will be the fifth to host the World Cup twice, after Mexico, Italy, France and Germany. However, the event’s profile has changed significantly since the 1950 World Cup. In 2014, we will have a large-sized tournament that will require extensive preparation processes and complex operations to be implemented. On the one hand, the World Cup will bring impacts and benefits – whether temporary or long-lasting, whether direct or indirect – to different economic and social segments. On the other hand, it also presents several risks, requiring effective management processes in the public and private sectors for the full flow of benefits to society."